The top management of the SERON, starting form the Chairman is living life by the quote of this Great person. We have imbued in our habits the culture of quality this time every time. As the culture flows Top to bottom, every person within the company is living by this principle. There are times when we need to remind ourselves of quality, hence we have ISO certification to keep us on track as regards quality.

Quality in Products: We have a very stringent Finished goods Quality Checking system that eliminates any second grade products. We pack and load our tiles to make sure you get all our products in the best possible condition, as if fresh out of the kiln.

We also have in-process controls at every stage of production to ensure that rejections take place at early stage saving on the following process costs.

We have the equipment and experienced Lab technicians and Chemical experts to test Raw material, semi produced articles and finished goods to ensure that our customers never have to complain.

Quality in People: We train and re-train our people to improve their performance by just being alert about every activity. Starting from smallest procurement of raw materials to Controlling Kiln temperature and other parameters, we have made sure that our people perform with Quality First Mentality.

With consistent training we have been successful in creating better attitudes that need not be controlled. The work environment and employee relations are great because of these initiatives, leading to smarter team work and efficient outputs.

SERON Brings you unique combination of colors & exotic designs to fulfill the changing needs of the market, domestic as well as intemational.